In the race to build the future, too many startups are anchored to the past.
Scroll through pitch decks and you'll see a common pattern: boards stacked with retired bureaucrats, ex-scientists, academic celebrities, or YouTube-famous generalists. These are people who may carry prestigeâbut have rarely, if ever, built or scaled anything in the real world of startups. Itâs as if clout has replaced capability.
đ§ Experience â Relevance
Letâs get one thing straight: experience doesnât always translate into relevance. Just because someone held a high post 10 years ago doesnât mean they understand the velocity, volatility, or mental models of todayâs tech landscape.
Would you ask a retired steam-engine engineer to design your EV architecture? Then why are we asking retired bureaucrats to advise on AI startups? Or former scientists to validate business models they've never had to sell?
Itâs like hiring Nandan Nilekani to advise on AIânot because heâs building it, but because he was once the CEO of Infosys. Respect the legacy, but donât confuse it with current value.
đ€ The âAdvisory Boardâ Vanity Trap
Too often, advisory boards are filled for optics, not impact. It looks impressive to investors and mediaâbut behind the scenes, these advisors rarely:
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Challenge flawed business models
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Attract top talent
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Navigate the chaos of scaling
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Help iterate product-market fit
They attend Zoom calls, give vague advice, name-drop a few government contacts, and disappear.
What you need instead are buildersânot just talkers.
đ ïž Choose Builders Over Bureaucrats
Great advisory boards arenât filled with ex-anythings. Theyâre built with now-somethings:
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Founders whoâve scaled and failed and scaled again
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Designers whoâve shipped and iterated in high-pressure markets
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Product leaders who understand user psychology better than policy
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Engineers who know what "zero to one" really feels like
The best advice doesnât come from lecture halls or post-retirement hobbyists. It comes from the trenches.
đ Advice for the Advice-Seekers
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Donât confuse pedigree with performance.
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Vet advisors not for what they did 20 years agoâbut what theyâre doing now.
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Avoid âcelebrity advisorsâ who only want LinkedIn clout.
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Prioritize executors, not theorists.
đ§ Final Word
If your startup is a spaceship, then your advisors should be rocket scientistsânot hot-air balloon pilots from the past.
The future is being built in real-time. Surround yourself with people who are building it with youânot just commenting from the sidelines.
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